In a normal business year you need strong promotional and marketing campaigns. In the current economic climate your campaign must be built like a brick outhouse in order for your business to survive!

“Tell me something I don’t know”, I hear you cry “and whilst you’re there, tell me where the money is coming from to budget this monster campaign!” OK OK I hear you. Let me tell you something you don’t know. You don’t need money to do what I have in mind…

Local radio stations broadcast mostly talk shows 24 hours a day, 7 days a week. They have a desperate need for interesting guests to interview.

Listen to any show on your way home today and you will hear someone talking about a major news item and its impact locally or discussing some new easier way of doing x, y or z.

When the interview ends, you’ll hear the host ask the expert (guest) how people can find out more about his product or service.

Listen often and you will hear dozens of guests being interviewed on talk shows. Guess what? In the vast majority of cases, those guests you heard didn’t pay for that advertising.

This is where you come in. You know there are thousands of radio stations and many more talk shows. The show hosts need things to talk about. Business owner, author or chef, they need YOU!

Now it’s time to go to work. You need a plan of action. You need:

1) the phone numbers of local radio stations

2) the name of talk show producers

3) preparation time.

Before you contact the stations you must be ready. Tell them a sales pitch and you’ll be quickly rejected. Tell them you are an expert in your field and you have a new way of doing something that will help their listeners.

Producers book the guests, so these are the people you talk to. Just like a sales to call ratio, you will need to talk to a few producers before getting your first invitation. Remember, radio is sound, when you call the producers speak clearly and with a sense of authority. They will be listening to your voice as well as your”pitch”.

Once you get a invite, you must be ready. Offer value to the listeners and the host. Make sure you have your business contact number or website address to hand. This is a fantastic opportunity to communicate your message to a large number of eager listeners. Free radio advertising at it’s best. Now, over to you!

-By: Paul Leslie Wilson

Paul Wilson is an Internet Publisher with a passion for helping people find answers to their most pressing questions. Click here to get more information on Free Radio Advertising

If you thought that forex trading was all about knowing when to buy or sell, or developing your own trading strategy, think again.

Here we’ll show you how to profit from the 21st century tools which will shift your thinking From – choosing which fx pair to buy or sell To – choosing which profitable trader with a proven track record to trade a managed account for you.

If you think that sounds expensive, wrong again – your broker will be paying for it. Like selecting a CD to play on your HiFi all you have to do is look down a list, select which one to play and then sit back and let the automated forex technology take over.

Faster home computers and broadband internet connections have enabled the world of forex trading to evolve to a new level where you can have a managed forex account with your broker traded for you by one or more expert forex traders.

Automated forex trading is the 21st century way for anyone to trade forex profitably.

Think of it like this – when personal computers first became popular in the early 1980s, anyone who bought a computer had to learn how to program the damn thing to make it work – hence early home computers had a certain nerd (and therefore limited) appeal.

20 years later everyone (even my mum) has a computer at home, running all sorts of fabulous software applications which do everything for you, and no one (except possibly the die hard nerds) now gives a second thought to how the programming works behind the scenes.

In the same way, when retail forex trading first became available to you and I, we had to learn about technical analysis, how to interpret price charts, and basically learn how to trade. If we thought the US dollar was going to strengthen against the Japanese Yen we would log onto our online broker and Buy the USD/JPY.

Whether we made a profit or a loss was down to how good we were at trading our own strategies, which is a bit like how well the 1980s home computer ran was a function of how well the average person could write a computer program.

Automatic Forex Trading

In the same way that you choose a piece of software written by an expert programmer to perform a particular task on your computer, you can now choose a particular expert trader (based on their performance record) to trade their successful strategy in your managed forex account.

So, whereas previously your decision was selecting to buy or sell a particular fx pair (e.g. the EUR/GBP), now your forex management decision is selecting which forex expert to auto trade your account.

How much does this expertise cost you ? Nothing. It’s absolutely free. The forex auto trading provider and the expert signal provider are compensated by the broker with whom you choose to autotrade the expert’s signals. All you do is sit back and watch the results in your managed forex account.

Automated forex system trading – how to choose your expert

As the signals are communicated to your broker by server you don’t even need to have your computer switched on, or even be awake. The trades of the expert trader you have selected will be traded in your automated account.

A good provider will give you detailed past performance data for each signal provider, which really enables you to sort the wheat from the chaff of managed forex trading.

For example, while it may be tempting to immediately go searching for the forex autotrader expert who has delivered the biggest profit over the last 12 months, we would suggest that what you really want to know is which automated forex trade provider had the combination of the lowest drawdown and the highest overall profit over the last 1 – 6 months.

The point here is that there is no sense in selecting a signal provider who over a period of 12 months has delivered a fantastic profit, but has along the way had 4 horrific months with big drawdowns, which if they had occurred in your account would have given you real problems.

So, choose your signal provider firstly with an eye on how much risk you are willing to take, and secondly with a taste of how much profit they might deliver for you. Remember risk first – profit second.

Our favourite provider really enables you to slice and dice the performance of the signal providers, by allowing you to analyse performance by parameters such as timeframe (3 days all the way up to 2 years), volume of trades (and hence average trades per day), win rate, average trade duration, and particularly interesting we thought is the parameter that shows you how many other people like us are actually trading with any particular signal provider in their managed forex trading account.

With this level of data available to you, there is no excuse for not doing your due diligence and knowing exactly who you’re getting into before their signals start trading your money in your account.

Remember also that if you have been on a forex training course you will be able to identify for example whether markets are ranging or trending, and you can then apply your knowledge to select autotrade signal providers who provide the best results in each specific market condition.

-By: Thomas Webster

The http://www.profitable-fx-trading.com website provides immediate access to one of the best autotrading providers and their performance data, plus a broker who offers autotrading compatibility, along with many other free tools, strategies and useful contacts to make your forex trading as profitable as possible.

A designer handbag is often mentioned in “Must-have Accessory Wish-list” of every woman. The incredible workmanship and beautiful design along with designer label are qualities that most women want to see in a handbag. Designer handbags are actually a key to a perfect outfit. New York Fashion Week Fall 2010 presented many designer creations. From designer wear to accessories, there was everything. But one thing that caught everybody’s attention were designer bags in numerous colors. There were lots of clutches, handbags and totes that were presented in different styles at the main fashion shows of NYFW.

Let’s have a look at some designer bags:

Ralph Lauren Handbags:

Ralph Lauren Fall 2010 collection was presented with variety of bags in different shapes and styles. Main thing about these handbags was that they were all made of leather, representing class and style. These designer handbags were exhibited in a very stylish way, beautifully amalgamated with designer clothing. Colors were very basic and earthy like brown and black. Highlight of show was a briefcase-inspired black leather bag.

Tommy Hilfiger Handbags:

Tommy Hilfiger Fall 2010 collection at New York Fashion Week was comprised of colorful handbags with a mix of color and fabric. Lots of fabrics like denim, blue and sienna leather, and red piping were intertwined in collection. Models were posing great looks with lot of clutches, chain bags hanging on shoulder complementing the designer clothes. Blue was the color, used largely on bags. A mix of different fabrics with varied colors made handbags trendy as well as classy that can go with every outfit.

Mulberry Handbags:

Mulberry Fall/Winter 2010/2011 collection was flirty and intricate. Designer Emma Hill designed a dramatic collection this time. It was made all-the-more dramatic with life-size, glitter covered panthers and sparkling beaded curtain. But main thing that caught glared everyone’s eyes were designer handbags by Mulberry. Handbags were like main part of the collection. There were a lot of handbags like chain-strapped Edna, leopard print handbags and taupe shoulder bag. Leopard print handbags can be beautifully teamed up with shoes having leopard print heels, leading to latest trend.

Derek Lam Handbags:

Derek Lam Fall 2010 collection consisted of iconic belts and bags. There were hobos, new softly structured tote called the Lela, available in pebbled leather, tweed print hair calf and two toned powder calf. Derek Lam is famous for his signature urban clutches and no show of Derek Lam can be called complete without them. That’s why lots of edgy clutches were shown as a part of Derek Lam’s fall collection that stole everybody’s attention.

Available in different materials and textures, these collections have something for everyone. Designer bags are known for their durability and mind-blowing designs, and that’s the reason why they are so famous among women.

So, whether you’re looking for a stylish leather bag or wallet handbag, these fall 2010 designer collections will surely serve your purpose. Women can never get fed up of designer bags and want one that suits the attire and wearer style as well. Almost every woman dreams of owning a branded bag like Anne Hathaway has a Coach, Victoria Beckham has a Ralph Lauren, and Mischa Barton has a Chanel. So make your pick for coming Fall and flaunt your exquisite fashion statement.

-By: Laura Chiffons

Laura is an associated author with website FashionFame.com and assist her team to write some good articles on latest fashion trends, fashion tips and designer fashion.

Is there even such a thing as the best dog food anymore? If you find yourself wondering about that, you are not alone. In light of recent events and exposes in the controversial pet food industry, you can hardly be blamed for asking. But fear not; read on to find out more about choosing the best dog food for your best buddy.

First of all, keep in mind that it isn’t just humans who have a right to fresh food. All living creatures have just as much claim to it; and in fact, dogs have thrived for centuries on natural food–until pet food came along.

Back in the 1930s, cereal companies and meat industries came up with the idea to combine their rejected products and sell them off to the unsuspecting public for added profit. These rejects were moldy grains and diseased offal, respectively, deemed unfit for human consumption by the US Department of Agriculture, but which these companies decided to pass off as ‘pet food’ anyway.

Of all the world’s consumables, pet food is perhaps the most unnatural. If you take the time to stop and read the list of ingredients printed on their labels, you’d be shocked. Most of it doesn’t even sound like food. And if you knew what it is that’s actually in your dog’s diet that you feed him unknowingly, you would no doubt be sickened.

Oftentimes, dog food labels are deliberately misleading. The term ‘meat by-products’ is generic and may not only include poultry and farm animals but may very well encompass wild zoo animals, diseased carcasses, and even euthanized cats and dogs!

And by saying ‘by-products,’ it means all of the healthy consumable meat has already been stripped off for human use, so that what your dog actually gets are bones, blood, feathers, pus, and who knows what other unmentionable body parts are there.

The best solution for this is to simply stop buying into this atrocious excuse for pet food and start cooking homemade recipes for your canine loved one. But not everyone has the time and means to do so.

Fortunately, there’s a handful of quality dog food out there that’s slowly gaining popularity thanks to the recent mass pet food recalls that’s gotten every pet lover paranoid. They’re a bit pricier than the low-quality kind, but they last longer as dogs eat more of the cheaper brands in one sitting. So you end up saving more in the long run, and that includes veterinary bills for treatments since your pet stays healthy and happy.

You can tell which is the best dog food for your pet by looking at the first two or three ingredients listed on the label. At the top of the list should be a specific type of meat, since dogs need protein more than any other nutrient. Meat meal is even better. This means that the water has been removed from the meat and what you are left with is a more concentrated protein source. Look for ingredients like chicken, chicken meal, turkey, turkey meal, lamb, lamb meal, fish, or fish meal. Eggs are also an excellent source of protein. Again, do not fall for ‘meat by-products,’ ‘poultry by-products,’ or ‘fish by-products’ as you never know exactly what these by-products are.

Secondary to protein, dogs need carbohydrates. Look for easily digestible grains like rice, or other sources such as potatoes. Avoid dog food that lists corn, soy, wheat, or gluten as the number one ingredient as most dogs are allergic and can have digestive problems once these grains are ingested.

The best dog food uses only wholesome ingredients, uses natural preservatives like vitamins C and E (ascorbate and tocopherols) instead of the carcinogenic chemicals BHT/BHA and Ethoxyquin, and needs no artificial colors or flavors to make it palatable. Indeed, if the ingredients seem good enough for you to eat, then you can be sure your dog will appreciate it, too.

-By: Michael Lee

Know the life-saving secrets that most dog-lovers will never know about detecting bad dog food and solving dog health problems at http://www.20daypersuasion.com/dogs-exposed.htm

What is SEO?

SEO, or search engine optimization, is the term used to describe the process of driving a website to be more popular on search engines such as Google, Yahoo, etc. When people search phrases or words in a search engine (also known as keywords), the results and the order that they appear in is the direct effect of SEO.

Do you need SEO?

Generally most businesses would answer this question with a resounding yes, however how much you choose to invest into SEO is dependent upon how you want to do business. A lot of business that you generate most likely derives from word of mouth referrals, however, studies from Forrester Research shows that 93% of consumers worldwide use search engines to find and access websites.

Consumers are significantly more likely to initiate contact and purchase a product or service from a business that they can find online. If your site can’t be easily located online, then your business is missing out on substantial prospective business.

How does SEO work?

There are a lot of factors concerning SEO. The keywords you choose and the popularity of the search for them and the competition that you have with those keywords are just the beginning. The titles, descriptions, url names, html framework/validity, tags and how they are used are also crucial factors. Backlinks to your site and popularity are also factors. There are hundreds factors and penalties that search engines use in order to deploy SEO. SEO could easily be likened to chemistry. Which brings me to my next point:

Should you hire someone for SEO?

Absolutely. It is possible for anyone to learn, but let’s be honest, you have a business to run. SEO takes a lot of time to learn, employ, and maintain. For most business owners to become expert SEO analysts is unreasonable, but you should be armed with the knowledge of what you need to be more successful from SEO, and what to expect from anyone you employ to do it.

In order to have an effective SEO campaign, I would strongly urge anyone to employ an SEO professional. Fortunately, a lot of web design firms specialize in SEO, has someone on staff that does, or can refer you to someone. If your designer does not – there are plenty on the market.

What should you watch for when shopping for an SEO specialist?

Be extremely cautious of anyone who promises you the top spot on Google or immediate results. As good as that sounds, it really is too good to be true.

Effective SEO is slow and steady which equates to months and months of work. It is important to note that the months and months of work are in bits and pieces and not 40-hour work weeks. There are no fast tracks to SEO success and make no mistake about it, search engines are not easily fooled. There are penalties for what has been coined as “Black Hat” SEO techniques. Here are just a few Black Hat SEO techniques:

• Keyword stuffing (packing long lists of keywords on your site)
• Invisible text (this is done by placing text in your html that does not show up on your website when viewed)
• Doorway pages (pages that are added to your website, but never seen)
• Tiny text or alt text (placing very small text on your page for spamming keywords)
• Mirror sites (sites that is a duplicate of your site)
• Submitting your site repeatedly to search engines (which is seen as spamming)

Using any of the above tactics will not only get your site penalized in search rankings, it will more than likely get your site banned from search engines altogether.

Back links (links on other websites that link to yours) are important to SEO, and getting bad ones or spam links, are not good for SEO. Beware of companies/individuals who use this technique as well. When consulting with an SEO professional, ask them to provide you with a “plan of action” or how they intend to help your SEO. If you see any of the above Black Hat techniques, keep shopping.

Those techniques will work, for about 5 minutes until the search engines figure it out, and they usually do, and then it’s ban city. You’ll have to undo the Black Hat techniques, reformat, resubmit your site, and hopefully they will accept your site again. You are back to square one and have to now employ a legitimate SEO specialist.

How long does SEO take?

A long time. I like instant gratification as much as the next person, but SEO is where patience really pays off. Once your site is submitted to a search engine it usually can take 1-3 weeks to get indexed, but that’s not a promise. After that, it’s time to start tweaking the SEO process. Search engines do not update as much as we would like them to, popular keywords today may not be popular next week, if you rank high today – that spot isn’t guaranteed forever, or even for tomorrow for that matter, ranks fluctuate, and trends change.

With that said, SEO is not a one time event, it is an ongoing process. There are likely thousands of websites who want your spot and if you give up on maintaining SEO efforts, you will lose it, usually pretty fast. A lot of SEO and/or web design companies have packages or hourly rates for SEO and you can choose how much you want to invest in any given month or timeframe.

Now that you have a better understanding of what SEO is, how it works, and it’s importance to your business, you are well on your way to making smart business decisions concerning your website and it’s marketing.

-By: Marybeth Shanafelt

Marybeth Shanafelt |
Business Owner | Consultant | Designer |
http://leftclickstudios.com

My name is Kasey Hammond and I am writing to celebrate my success in finding the

perfect career for me.

I was killing myself over a job in which I was giving everything I had. As a Spanish

major, I didn’t have very much business savvy and was eager to get into the market.

This company was eager to hire me as I spoke fluent Spanish and they were looking

to launch into the Mexican market.

After two and a half years, I did make it to one of the higher positions in the

company but there was no where else to go

In these modern times where most of us are so busy with work and family matters, we tend to have no time to attend to trivial matters such as cleaning the poop from our pets. Dog and cat poop are the most common problem that may affect our health once left behind for a long time. The bacteria and germs they bring may threaten kids health and adults too.

The pet waste can cause irritation to pet owners especially if they are found anywhere inside the home and make the house smelly and dirty. Hence, we need more often than not, pet poop cleanup services at least once or twice a week.

As pet owners grow in number the needs for pet poop clean up services are likewise in great demand. Thus, businessmen tried to start venturing in this simple yet worthwhile form of business. These pet poop cleanup services mushroomed in the internet and just one dial will be enough for us to solve our problem with those waste from our pets.

Among the usual services that these pet poop clean up service providers render to their pet owner clients involve mostly the cleanup of the area where their domestic pets live. They will visit to your place or homes and do the agreed conditions which may also include the cleaning of the owners pets themselves. The many services that they offer are much needed by their busy clients who have no more time to do those nasty jobs.

Finally, for those who may not want to spend an extra dollar for the payment of pet poop clean up services, what they must do is to maintain a clean and tidy area where their pets usually stay. Moreover, if they won’t spend time in cleaning these areas, they themselves will suffer from the smell it may cause and the bacteria that those animal wastes may bring to each and every member of the family. It is quite dangerous not to clean up our homes when we have pets around because of the hazard that these animal wastes that they bring to us.

If we cannot manage to clean up because of our busy schedule, then by all means, we certainly must hire pet poop clean up services at least once a week, in order to take care of the cleaning of our respective pet areas. In short, pet poop clean up services are indeed giving us a lot of help with regards to out petty domestic problems such as the up keep of our homes particularly where our pets leave their wastes.

-By: Shane Hester

If you own a pet then you are aware how important pet poop removal can be. If left untreated and cleaned it can cause nasty smells, bugs, and even diseases. Avoid having to clean up after your pets and contact a pet waste cleanup and disposal company.