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EXPERIENCE

MarTech journey through development strategy and leadership...

years in Technology

years in Leadership

years in Marketing Automation

years in AI Development

Tegrita

Tegrita

Marketing Automation Consultant

Since 2015

I offer marketing automation support and consultation. This gives me an opportunity to work in other spaces and get exposure to other platforms and processes. Working with these groups to solve problems keeps my skills current.

Marketing Automation

Responsive Email Development

Eloqua and Responsys Development

ifIClick Design & Photo

ifIClick Design & Photo

Commander of Digital Media

Since 2003

Manage teams of developers and designers to provide marketing automation solutions, web development, AI solutions, and eCommerce. I pick up projects that focus on new tech so I’m constantly improving.

Mentoring and Resource Management

LAMP Development

eCommerce Strategy and Implementation

Gogo

Gogo

Marketing Technology Lead

Since 9/2011

Took ownership of the marketing automation platforms for B2B and B2C communications. This included a Salesforce implementation with Eloqua integration, implementing and managing the Responsys platform for B2C and transactional communications, and implementing a web CMS to better manage a growing digital presence. Work with my team to build the marketing strategy, deliver campaign tracking and reporting, and maintain database health. Bridging the gap between sales and marketing to execute campaigns and deliver insights to drive business.

Mentoring and Team Leadership

Marketing Automation Systems

Administrator for Responsys, Eloqua and Salesforce platforms.

Web CMS

WordPress administrator

B2B & B2C Marketing Strategy

Database Health Management

Database Health Management

CRM Management & Implementation

AudioAmerica

AudioAmerica

IT Manager

2009 – 2011

Managed teams of developers and marketers to support sales initiatives. Implemented a CRM system to align sales and marketing goals, and implemented an eCommerce CMS to open other channels of engagement.

Project Management using SCRUM methodologies

Web and Application Server Administration

Business Development through new technology

Web site design and development in a LAMP environment

TotalBid

TotalBid

LAMP Developer

April 2005 – April 2009

LAMP environment administration

HTML, SOAP, AJAX, and JavaScript

Flash Design with SEO friendly focus

Learning Management System administration